The Emergence of Trendsetters

Suzuki, Tadashi. The Emergence of Trendsetters for Fashion and Fads: Kogaru in 1990s Japan. Wiley on behalf of the Midwest Sociological Society. 2003.

This article intros the Kogaru and their influence with technology. The Kogaru where the first to adopt the pager, then the house phone and then the cell phone. As Kagaru are considered as trend setters one important fact is how relevant they are and if their followers are willing to follow them in what they trend. At the same time, in order to have a trendsetter you need to also have a social status and a structure and organizational support. Influence has changed from group to group and the social of a culture can have a big shift on it. In Japan, television had a huge influence and would set the trend due to movie stars and glamour. As Japan experience a economical book and a population boom a new group of trendsetters emerged.

I regard Japan as a culture that values education and it being a must. When I read how much emphasis they placed on looks, I was surprised. It was surprising to find out that they no longer wanted to go to a school and if they did, they elected to attend a school that was close to a shopping place or had nice uniforms. It’s more confusing that they don’t have money but still wanted to buy their commodities. I was expecting there to be a bigger percentage of girls that would engage in sexual encounters. Finding out that they only sold their underwear, uniforms and a small percentage had sex was surprising. I can believe that it was that easy to make money.

Charles and Ray Eames

McCoy, Esther. Charles and Ray Eames. Walker Art Center. 1999.

The evolution of the chair by Eames took a turn due to mass production. This article discussed the stages of the chair and how it evolved into the design that it is in. There was a constant give and take when it came to designing with technology. Eames found himself having to give up some design ideas for the sake of technology but at the same time he would also give up technology to make sure his design prominent in the product he wanted to put out. An example of this was when he wanted to made a chair out of all plastic but had to compromise in making the legs out of metal for support. When technology finally caught up, he was able to replace the legs with plastic and create the design he wanted. In the mean time, since he had to create the legs out of metal, Eames just painted the legs to match the color of the chair.

It is interesting to learn about the history about a chair and its design and manufacturing    process. There is similarities to the fashion industry and I can see similar struggles. I enjoyed learning about the struggles and growth process of the chair, it comes to show you that not even a char is produced out of no where. Knowing that anything that involves creativity has to go through a process and battle with set backs and technology that limit its development.

To Care For Her Beauty

Gibson, Pamela. To Care for Her Beauty, to Dress Up, Is a Kind of Work. The Feminist Press at the City University of New York. 2012.

The discussion of the impact on Paris post work was significant and affected women in unique ways. Wether is was by shaving off their hair for sleeping with germans or imposing the new fashion, it was unnecessary. Many things that occur are not occurring in isolation but as a result of something else. When the new look happened by Dior, it was not just the next fashion trend, it was a statement and re-establishing status. With the poverty occurring in Paris and a lack of fabric, the wealthy were showing of their wealth with the new look. The wealthy were not always received well by the poor and sometimes they were attacked.

This article had more shocking details than anything else. didn’t know Chanel had a german lover and that women that slept with germans had their heads shaven. I was also a surprise to hear that the wealthy endured discrimination for being wealthy. It seems as if no one was safe and regardless of who you were or did, there was no forgiveness. I would imagine a lot of people having resentment after the war and all the hard times they had to endure.

Feminism, Furniture

Rossi, Catharine. Furniture, Feminism and the Feminine: Women Designers in Post-war Italy, 1945 to 1970. Oxford University Press on behalf of Design History Society. 2009.

Women have been over looked, under represented and ignored. The contribution that they have made to fashion, the arts and furniture has not been credited to them. Not only have women been robbed and overlooked of their contributions to art, they have also been underpaid, discriminated, worked in hostile environments and the list continues. If a woman chose to go with her femininity and embrace it, she would be marginalized. Strategies needed to be conjured to overcome being marginalized.

I was not aware that women had such a big influence in furniture in post war. I always imagine women wanting to be at home or preferring the role of mother hood and tending to the home, more so in a culture like Italy. The working conditions that they had to endure don’t surprise me. I’m surprised that there are women that overcame being marginalized and were able to stand out. I’m also surprised that those women that did triumphed are ignored and forgotten. I’m also pleasantly surprised that women were able to overcome adversity and it gives me hope for future generations.